2304 is a Beer Drinking Year
2304 Is a Beer Drinking Year skilfully plays with the genre of music video, mixing various media levels. Digital animation is combined with clips from monumental big-screen epics dedicated to the heroic depiction of war scenes. This interplay results in a humorous and sarcastic commentary on the connection between economic interests and martial activities. »Don't forget, tax from ten beers pays to make one bullet«, is the slogan that unites war and advertising campaign.
As in the music video genre, the images in 2304 Is a Beer Drinking Year are to be read as illustration of and commentary on the song's music and lyrics. »Ten thousand beers build a bomb! Come on! Tell 1665 – what it's about! Tell 803 BC – bullets, pint, a shout! Tell 1665 - what it's about! Shoot, shoot, shoot! What it's about!« are some of the song's words. Music, text and pictures create an imaginary war in which cause and effect blur. Is it a military crusade to propagate beer drinking and guitar rock, or are we experiencing the vision of a war financed through beer consumption? The boundaries between advertising and military campaign are just as fluid as those between earnestness and entertainment. (Dorothée Brill)
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About the video
About the artist
- 1976 in New York, USA.
Studied at the California Institute of the Arts, Valencia, ESP, and at the Oberlin College, Oberlin, USA
